About Me
Learn more about Luis Sala - Tech Evangelist, AI enthusiast, and Tabletop RPG Game Master
Hi, I’m Luis
I’m a Customer Engineer at Google Cloud and a tabletop RPG game master, mostly playing Monte Cook Games’ Cypher System. With 20+ years in the software industry, I’ve built everything from enterprise content management systems to AI agents—and I’m genuinely excited about the future we’re building.
One colleague described me as “a rare breed that combines humility, intellect, deep technical knowledge and great business instinct.” Another said I’m “the best sales/engineering/architect/support person I’ve ever worked with. He can do everything.” I try to live up to that.
What I Do Now
At Google Cloud, I focus on helping startups and developers build with AI:
- Generative AI & Agents - Production-ready AI agents using Gemini, Agent Development Kit (ADK), and Vertex AI
- RAG Architectures - Document Q&A, Graph RAG, and enterprise knowledge systems
- Application Modernization - Kubernetes, serverless, and cloud-native patterns
- Developer Education - Speaking at events, running workshops, and making AI accessible
My philosophy: “The best way to get mindshare is by educating your audience.”
My Journey
| Period | Company | Role |
|---|---|---|
| Present | Customer Engineer / Technology Evangelist | |
| Earlier | Ripcord | Solutions Architect |
| Earlier | Amazon Web Services | Partner Development Manager - Strategic ISVs |
| Earlier | Alfresco Software | Director of Technology Alliances |
| Earlier | Alfresco Software | Senior Director of Solutions Engineering |
| Earlier | Alfresco Software | Sr. Director, Product Marketing & Cloud |
| Earlier | Vignette | Principal Solutions Engineer |
| Earlier | Epicentric | Chief Solutions Architect |
I’ve spoken at AWS Summit, Google Cloud Startup School, Alfresco Summit, CeBIT Germany, and various tech meetups. The thread connecting all of it: making complex technology accessible and useful.
Education: B.S. Computer Science, Allegheny College, Meadville, PA
Technical Interests
Current Focus:
- Generative AI & multi-agent systems
- RAG (Retrieval-Augmented Generation) solutions
- Google Cloud Platform (Vertex AI, GKE, Cloud Run)
- Model Context Protocol (MCP) and agentic AI standards
Languages & Tools: Python, JavaScript/Node.js, Terraform (HCL), Go, and whatever else gets the job done.
Historical Expertise: Enterprise content management, AWS architecture, SaaS transformation, hybrid cloud strategies.
Beyond Code: Tabletop RPGs
When I’m not building AI agents, I’m rolling dice. I’m particularly passionate about games from Monte Cook Games:
- Numenera - Science-fantasy a billion years in the future
- Cypher System - Flexible, narrative-focused ruleset
- The Strange - Reality-hopping adventures
Cypher Stream Creator Fund
In December 2024, I was selected for Monte Cook Games’ inaugural Cypher Stream Creator Fund. My project, “Cypher+”, is an analytical series examining various MCG titles. It launches in the first half of 2025 on The Anywhere Door (MCG’s Moonbeam streaming platform).
TENDERHOLLOW
I’m also involved as a producer/consultant on TENDERHOLLOW, an actual play series using the Cypher System, with Kat The Dungeon Mom as Game Master.
There’s something magical about collaborative storytelling—and surprisingly relevant to AI work. Thinking about agents, emergent behavior, and creative problem-solving applies in both worlds.
Get in Touch
The best way to reach me is through LinkedIn.
You can also find me on:
- GitHub - Code and experiments
- Twitter/X - Tech thoughts
- BlueSky - More of the same
- Instagram - Life stuff
- Twitch - Gaming streams
I’m always happy to chat about AI, cloud architecture, or recommend a good TTRPG system.